The following is a guest post from Kam of Campfire Chic. She is my #30Lists partner-in-crime and my closest friend that I’ve met online. She’ll be joining us in September for Onward and Upward 2012, as an alumnus of the 2011 workshop. Kam recently released her first ebook THREE-SIXTY-FIVE and you can read my review here.

Lemon and Raspberry is a fantastic resource for turning ideas into projects and possibly even finding and working on your great work. Amy is full of ideas and does a great job of turning the best ideas into projects.

But what if you have trouble coming up with ideas, let alone great ideas?

It’s called brainstorming, and as corporate or elementary school as it sounds, brainstorming can be a great thing. But like other great things (Nutella), when it is taken too far (like my fried Nutella wontons), you may be worse off than before.

So let’s talk a little about how you can curate and/or refine your brainstorming skills so you can more efficiently go from idea to project to finished.

Types of brainstorming styles you may want to try

Just start listing the words that are flowing around in your head. Maybe you’re thinking of a name for a blog post, a tagline for your website, or a team name for an upcoming trivia night at the local brewery. Just start writing.

A spider web…sticky, gross, usually inhibited by a spider…but what I’m talking about is the structure of a spider web. The center of the web is the hub…the big idea, the foundation for an online class, the theme of an ebook, the driving force behind a week of themed blog posts, or the goal of having a dedicated work/craft space in your home. It’s the center and focus of the whole deal.

Let’s use the example of writing and publishing an ebook. The center is going to be the working title of your ebook, the initial webbing will be things like Chapters, Design, Marketing (find out how to get your customers excited about a new product). From the Chapters web, there will be mini webs for your chapter ideas. If you’re writing a vegan slowcooker cookbook, some of those chapter ideas may include, the mighty chickpea, summer favorites, how many stews can you really make?, and spices. From those webs, you can start writing the basic ideas you have for each chapter…under spices, you’ll probably include cumin, fresh vs. dry, salts, for example.

You get the idea…your ideas are organized in a visual representation that will help move from idea to project.

This was my favorite way to start writing papers when I was in school. This exercise is for somebody looking to put down more than the words floating around in their heads…they have sentences…they have small paragraphs. This stuff may not have connections, or maybe there are missing steps, but it needs to be written down…and an unedited stream of consciousness brainstorm may be what is needed. Just “vomit” up all of the ideas and get them down on paper (digital or real). I like to do this when start a long blog post or working on copy for #30Lists. I can go back later and format, delete, add, and maybe even start over.

What works for me

I have lots of ideas floating around my head, I’m a Pieces through and through when it comes to daydreaming. The trouble I have is capturing those ideas, and working through them to a finished product. I’m not always a finisher, and to be honest, not all of my ideas deserve to see the finish line. When I know it is time to brainstorm, I usually go to my default: Lists.

If I am coming up with a name for something, I write down all of the words and strong keywords that I feel encompass the project. For example, I was working on coming up with a team name for the San Diego Color Run recently and needed a fun name for a co-ed team of people who don’t know one another. I started listing words that had to do with color in hopes of coming up with some sort of fun alteration. After about 10 minutes, Tough Ombre was born. I did the same “word dump” to come up with the name for Campfire Chic.

When I’m brainstorming for blog posts, I pull up my editorial calendar and take a look at what I already have on there. Pull out my list of blog post ideas (in fact, I have 365 blog post ideas for you) and start filling in the blanks and emailing myself with “homework” to do while on my lunch break at work…the homework being drafting the posts.

Try it!

Say you are a blogger who is going out of town for a week. You would like to have a week’s worth of blog posts scheduled and it is too late to request guest blog posts from your blogging friends. Your task is to come up with 5 blog topics that you would like to write about…sounds easy, right? Try to stay away from “Wordless Wednesday” “Favorite Things Fridays” or other content-less types of posts when brainstorming. What did you come up with?

Where do you go from here?

Brainstorming and generating ideas is a fantastic start. But it is only the start…the next thing you need to do is to act on those ideas and eventually finish the idea, if there is a finish.

Here are some resources that may interest you:

Kam is the blogger behind Campfire Chic. When she isn’t brainstorming new blog posts, adventures to take, or ways to survive her day job, Kam enjoys listening to podcasts, reading comics, and eating carbs. Her new ebook THREE SIXTY-FIVE has 365 ideas for blog posts, scrapbook pages, and art journal entries. The book is designed with you in mind and gets you brainstorming even more! Buy it today.

3 comments

I am constantly brainstorming ideas for this blog. I have to get out of the shower and immediately find a pen and paper so I don’t lose them. In fact, the other day Andrew offered to sit in the bathroom while I’m taking a shower just so I could dictate to him all the myriad of things whirring through my brain. ha!

So, needless to say, I need *some way* to keep track of the project ideas and such that come to me at all hours of the day.

I keep a little notebook.

Actually, I keep several. Each for specific purposes.

  • Lemon and Raspberry
  • Those Crazy Schuberts
  • Teegan Photography
  • our last vacation
  • our next vacation
  • ideas for whenever I make the effort to start my best-selling novel ;)
  • odds and ends (grocery list, recommended books, etc)

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After looking several places (everywhere from Etsy to Staples) I think the notebooks that best fit my aesthetic AND my practical needs are Moleskine notebooks. They’re simple, bound well, no atrocious ‘decor’, the pages are soft, with rounded-corners and perfectly spaced lines.

I know, I know. Moleskines are hipster trendy. Sigh. I’m sorry to disappoint you. I can’t help it.

But if you can find something ELSE just as perfect feel free to send it to me :)

Get more ideas from the moleskinerie (their blog)

All kinds of images of what to do with your Moleskine

Plus : check out this fun video from Moleskine. Short. Lovely.

Take a look at the images below … I bought 3 different sets of 2 (in different colors) from Amazon.

The colors help me remember which book is for which subject (really. It sounds complicated but it’s not. It HELPS me!)

Darker pink is for LemonandRaspberry.com ; light green was my travel journal for our Italian vacation … etc.

 

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How do YOU keep track of your blog/product/life ideas and plans?

Do you keep a notebook? Open Word file on your computer? Photographic memory?

P.S. I love my brown chair !

 

 

1 comment