If you’re a longtime reader of L&R, you know we’ve been talking a lot about guest posting here at Lemon and Raspberry … From an overview of how to craft and pitch a guest post to why you would even want to.
(and yet I’m still getting those generic emails from spammers offering “developing content partnerships with good quality blogs and websites like yours” …. with ZERO specifics as I have pointedly requested.)
I love the practice of guest posting – both giving and receiving. In the 6+ years I’ve been blogging, I’ve have DEFINITELY found guest posting to be one of the most effective ways of promoting my site.
Guest posts are valuable as marketing, as a form of networking or as just a way of connecting with a new audience.
When pitching your guest post, what is the best way to make that post work for YOU – instead of just the blog’s owner?
Guest posting can be used for
- Marketing. Growing your audience, gaining a few more customers, increasing your visibility.
- Networking. You will start to connect with new readers and other blog authors and start to gain name recognition in your little industry
- Practice. Practice practice practice. Writing well takes practice and the more you do it the better you will be.
I try to brainstorm a guest post whenever I’m sponsoring a site, as well as every couple months in between sponsoring a site.
But any guest post I write, I always have a goal. I always have a reason for the guest post. And I always give that new audience a reason to come visit Lemon and Raspberry. And it has WORKED. Worked to grow my audience (in REAL numbers). Worked to make sales (tracked directly to guest posts).
I figure, if it’s working for me if can work for you too ….
So today I am releasing my super-simple guest posting template: Connect
Written by me and designed by Allie Trumpower, Connect contains the basic structure to help you build a guest post that both connects with new readers, and guides them to follow-up with you to help grow your business or blog audience.
The simple structure outlined in this pdf is easy-to-use and perfectly adaptable to any subject or niche you may be blogging about.
This new guest post template – Connect – gives specific steps to crafting a guest post that is both promotional for your new product or service, but also intimately connects with the reader in a way that does not feel “salesy”.
You will be well on your way to growing your blog audience, connecting with new customers and increasing your sales.
Let me know if you have questions and how guest posting has worked for you!