Peek at Consulting: Elise Gets Crafty podcast

Elise Gets Craft podcastIf you hadn’t heard, I was a guest on the Elise Gets Crafty podcast a couple weeks ago! Elise had made a remark in a blog post about how she wasn’t sure it was worth keeping her email list (of 3500+ subscribers!), and I left a comment that more or less said, “Girl. Let me help you.”

I am evangelical about email newsletters.

Everyone should have one.

I even tell my husband’s poor clients (bands and musicians) who barely even have a website and are trying to finish making their first record so they can get some live gigs.

“Yea, but do you have an email list?”

If you missed it, last year around this time I posted a short series of video chats with some coaching clients — You can watch them all here.

This podcast episode was almost the same kind of thing. Elise and I chatted about her specific audience, her specific business and I gave her specific ideas for how she could leverage her email marketing.

Listen to it here!

Resources:

Reader Magnets: Build Your Audience Platform and Sell More Books on Kindle by Nick Stephenson — Geared toward fiction writers, but free to download and should give you great ideas about getting people on your newsletter and how to treat them once they are there.

People Want to Hear From You — How to get started with email marketing.

Email marketing resources — A big round-up from a couple years ago, but still so much good stuff.

P.S. Tons more email list resources in the BUILD ecourse!

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30Lists returns for March!

Join us in March for another round of 30 Days of Lists. Another quick journaling challenge. Another opportunity to record YOUR STORY.

Not everyone can make a mini scrapbook every week or an art journal page every night. 30 Days of Lists is our encouragement and challenge to you that you CAN journal just something every day — even something as small as a list.

Every day through the month of March 2015 we will be posting a list prompt – anything from weekend goals to celebrity crushes. At the end of the 30 days you’ll have a collection of entries creating a small snapshot of your life right now.

CLICK HERE TO REGISTER

Only 5-10 minutes per day are really needed. While you’re waiting for someone, or when you’re the passenger in the car. You can even download the list topics ahead of time to get a jump start!

That’s all.

Just write.

There’s no wrong way to do this and if you don’t like a prompt on a certain day, just change it.

REGISTRATION INCLUDES
Once you register you will receive an automatically downloadable file giving you access to the exclusive private blog for March 2015.

Upon registering for March’s Listing challenge, you’ll have immediate access to:

  • private blog where all the list prompts will be found
  • private Facebook Group just for March #30Lists participants
  • printable download with ALL of March’s list topics (for those of you who want the topics ahead of time)
  • exclusive LIST printable download from rukristin papercrafts
  • exclusive printable download from Marmalade Mementos with .pngs and pre-designed journaling cards with all of March’s list topicsspace

SO MUCH MORE

Throughout February, we’ll introduce:

  • tutorial on adding images to the Flickr group
  • tutorial on using the #30Lists hashtag for Instagram
  • introductions to our ambassadors and sponsors
  • Kam and Amy’s individual 30Lists books
  • exclusive discounts from the team

Starting March 1st:

  • 1 new list topic will be posted each morning
  • list topics hosted by our ambassadors and sponsors
  • additional giveaways and tutorials from the team

REGISTER NOW

Start stocking up on your sticky-notes, ordering notebooks from your favorite online sellers, or creating a journal of your own to house your lists, March 1st will be here before we know it.

The daily list prompts won’t start until March 1st, but you can trust us when we say that it’s an excellent idea to keep an eye on your email regularly between now and then for updates!

Also, it isn’t too early to get to know your fellow Listers!

Speaking of the list prompts, they will be posted on a daily basis shortly after 2:00 a.m. Pacific time. If you would rather have all of the lists at once, look for that link in the Printables section of the private blog.

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Marketing 101: Marketing changes the world

Continuing our Marketing 101 series:

We’ve talked about the very basics of marketing, how to identify what you are offering, know how it helps people, and who those people are, how to make sure they know about it and knowing what to tell them and how to ask for it.

Marketing can be boiled down to this:
Know what you’re offering, how it helps people and make sure they know about it.

Here is what I believe:

MARKETING CHANGES THE WORLD

Marketing, to me, is just better-focused customer service. You know someone has a problem, and you are offering them options to solve that problem. Therefore, if you can help someone solve a problem, you can change their life. If you can reach enough people and help them change their life, you are changing the world.

From one of my favorites, Seth Godin:

More than ever, though, folks grow up saying, “I want to change the world.” More than ever, that means telling stories, changing minds and building a tribe.

You know, marketing.

At least if you want it to be.

So true. 100%.

How does your product or service have the potential to change the world?

P.S. I am planning a free email marketing webinar for sometime in the next month or so, so make sure you’re on the email list for news of it.

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January Reset: Action Steps

This is the last of the January prompts for this (awesome fantastic new favorite) project: January RESET.

I totally intend to update this mini album at 3 months, 6 months, 9 months and a year. And do it all again in January of 2016. I really hope you join me!!

I have been absolutely loving this project. I can’t wait til I receive all my photo prints and these layouts can feel more DONE. I didn’t do any scrapbooking (except WitL) in 2014, and I am loving this start to 2015.

I guess I just feel like I need more journaling in my life. I love photos and photography, but sometimes the editing gets backed up, or I have to size them for the right pockets or I forget what the photo is of (my husband takes a lot of photos of his recording sessions and things, for example).

But journaling? That I can do any time. Any where. I’m working on writing as a daily practice, so this journaling-focused memory keeping project was ideal.

I really (really) would love if you joined me!

If this is the first you’re hearing about it, check out earlier posts:

SO! Moving on to this week! ACTION STEPS

Action steps are basically … breaking down your bigger goal into smaller, more manageable pieces. It’s all well and good to say I’m going to publish 4 novels this year, but there are A LOT of smaller steps built into that. First I have to finish 1 rough draft … then revise that draft. Then polish that draft. Then cover, then marketing, then get it to market, etc. Times 4.

Action steps.

For another look, read: Stop trying to change your entire life in one night

This section opens with a couple journaling cards and photos. Again, my apologies for the lack of done-ness in these spreads, but it’s really important to me that I do these prompts throughout the month instead of all ahead of time like a fancier blogger would.

The ‘Take Action’ and ‘One Day at a Time’ and >> stamps are all from Ali Edwards’s One Little Word mini kit. I love it. I really just bought that kit for the stamps. The black chevron washi tape is Freckled Fawn

The #1-10 journaling card is from the RESET digital kit that Allie designed. It’s perfect for this. I didn’t write down specific action steps, but rather the daily habits I want to PRACTICE this year.

The opposite page is a 5x5x8x5 page broken into 1 section for each of my 4 big goals (front and back). 2 tiny notes on this page, I haven’t 100% decided what the fourth novel (late November) will be. Possibly book 3 of my series but that’s not written. Possibly a stand-alone more literary-ish novel. We’ll see. Also, Andrew and I haven’t been on a proper vacation since summer 2013, so it’s time. No idea where/when/etc.

Action - Jan Reset  002

Again, as I noted last week, blank space left for details about private goal. I’ll let you know when I accomplish it. But not til then.

(since I took those very first ‘before’ photos a couple weeks ago I have actually done a couple teeny tiny action steps on the bedroom/office front. Can’t wait to show you when I check-in at the 3 month mark.

Opposite page is just a time-capsule-type page of what I am planning on working on this week. Each one of those works towards my goals. I will obviously be doing other stuff (like dishes. Bleck), but this keeps the focus on the action steps that will help me accomplish what I dream of.

Action - Jan Reset  003

And finally, the back page is the same concept but for the month of February. Writing this all out was a bit of a wake-up call. I might be busy this month!

Action - Jan Reset  004

This is the last of the JANUARY prompts … but I’ll be posting again in early April with a 3 month check-in. This project is designed to be a foundation for the full year, and I am so excited to see how this year shapes up. The next section will probably open with progress photos!! ESPECIALLY since I plan to publish my first book March 3! Expect an Amazon screenshot or something to mark that.

Don’t forget to grab the digital kit here. You can do your own RESET project any time. There’s nothing magical about January!

xo

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January Reset: Goals

First and foremost — this post was meant to go up on Monday, but didn’t because I was completing a HUGE STEP toward accomplishing one of this year’s goals! Hurrah!

Both Saturday and Sunday I woke up before 6am, and sat at the computer all day and finished my revision for my first novel. I was writing (and thinking) all day, both days until about 7pm on Sunday night. My back still hurts a bit.

At that time I sent emails, delivering the draft to my beta readers! My first novel is actually in front of readers! It’s not done, and I’m sure they will all come back to me with lots of suggestions, but finishing the draft and delivering a readable copy is a big big step!

I’m hoping to get back critiques by the end of the month, another draft, another round of beta-readers, final tweaks and releasing the book March 3.

It will be free to my newsletter subscribers … and then I have to get to work on the next book….

Because (as you will see in the next few images), that is my #1 goal for 2015.

If this is your first time hearing about the project, check out my first post here with an introduction and my first pages, and then the first prompt REFLECTION and my pages here and last week’s prompt RIGHT NOW and my pages here.

This is the THIRD prompt for our January RESET project: Goals.

These are the big ideas, the where-I’d-like-to-be, the long-term projects.

This week is not the time to worry about the next step (that’s next week), but instead a time to figure out what your priorities for the whole year are.

As we go through my pages you’ll notice there’s only 1 spot that I have a photo to include. This project truly is journaling-heavy. It’s almost all pages, labels and journaling cards from the RESET kit — grab yours here.

Here we go …

The left side is 3 journaling cards and 1 (still-to-be-taken) 3×4 photo. The two ‘filler’ cards are from the Seafoam Project Life kit.

The GOALS journaling card is from the RESET digital kit and I held myself to 4 goals for 2015, noted just briefly in bullet form. I actually love that the smaller card only left space for a reasonable number (one of them is still private).

The opposite page is one of my favorites for the WHOLE PROJECT. That gray label says ‘Write your number 1 goal for this year. Now write it another 10 times.’

I love that. I love the commitment. I love the repetition. I love the burning into my brain that happened when I got to number 8, 9 and 10. I love that it forced me to actually think about if this was what I wanted by writing it so many times.

My current plan is to self-publish a novel March 3, June 30, September 15 and late November/early December. Visit my author site and get on that email list if you’re interested.

So this page was a reminder that all my actions for the year should in some way support this number 1 goal.

Goals - Jan Reset  001

The back side of that page is still a 5.5×8.5 page with a label from the RESET kit — A year from now.

This list includes both my BIG concrete goals, as well as I-hope-I-can-manage-it goals. None are particularly audacious on their own, but if I accomplish all of them I will throw myself a party (again, one censored).

The opposite page is one of the Quick Pages from the RESET kit, all about acknowledging what the obstacles I have to overcome are. Because, yes, of course, it would be awesome to accomplish all these goals, but it’s not magic. There ARE things standing in my way that I need to move past/around/over/etc.

Goals - Jan Reset  002

The last layout for this prompt begins with the GOAL / Action Steps Quick Page from the digital kit. I only printed out one (though of course, you could print out 1 page for each goal you are going to pursue). This is a great transition to the next prompt for next week.

But, really, the goal that I will be MAD at myself if I don’t accomplish is publishing four books this year, so that is the only one worth the attention.

The opposite page is another series of journaling cards from the digital kit. ‘Just say no’ is blank in this photo because the journaling on that relates to my private goal.

I loved using the Just for ME journaling card in this section too. Not all my goals have to be I’m-going-to-be-awesome. I love reading and it’s my only real hobby and just for me I’m going to set the challenge to read 52 books this year. Considering that is way less than my average for the last few years, I think this is just an easy ‘goal’ that still keeps reading in my schedule no matter how busy I get otherwise.

Goals - Jan Reset  003

I’m excited to see how much of this I can accomplish in 2015.

Next week’s prompt is ACTION STEPS — the nitty gritty, actual steps to make these happen.

EXCITED!

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P.S. I’ve had a DVD (yes, actual disc) from Netflix since November 18 and still not watched it. Pretty sure that’s my plan this weekend!

P.P.S. A little blog post about my new part-time job

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