Build your platform

build your online platform

My husband is an audio engineer.

I could not be more proud of him – over the last 5-or-so-years since we moved back to Los Angeles he has hustled his little tail off getting recording clients, honing his mixing skills, networking at concerts (when he really would rather have been at home with the cats) and just getting his name out there in the music scene that he wants to work in. He’s recorded some great bands and is constantly getting great word-of-mouth referrals for new clients.

My cousin is a sports writer.

He may just be in high school, but he’s been writing about the Clippers on a major basketball website for years. He runs online discussions during games, and most other participants don’t know he doesn’t even have a driver’s license yet. He’s been interviewed by media in other parts of the country (not many writers specialize on the Clippers) and he has started building up a solid portfolio for his college application.

I’ve followed Elsie Larson’s blog for something like 8 years.

I’ve watched her evolve from a scrapbooker, to a scrapbook product designer, to an artist, to a vintage seller to a fashion designer to a media empire mogul. I’m sure I missed a couple other jobs in there. She has been able to pursue what she loves for years, and recently announced that she and her sister have a book coming out and will be turning their focus to their website.

What do these 3 people have in common?

Totally different industries. Totally different job descriptions. But none of the three work in an average, skill-less job.

And all 3 have (or are setting up) an online platform.

If you are a regular reader of Lemon and Raspberry, you are in no way average. You read this site because you believe you can do something special and have something GREAT to offer the world. You read this site because you recognize you have something to offer.

Which means you ALSO need an online platform.

Your platform can be just a site with your credits – we’re working on a redesign of my husband’s site which will prominently feature his past credits because we know that is what potential clients look at first.

On the opposite end of the spectrum, your platform could also be a frequently updated blog – A Beautiful Mess is a media powerhouse that works as the perfect leverage for Elsie and Emma’s upcoming books, showing publishers they can create fantastic content regularly, with a growing audience that wants to read it.

So what do you want to do? And how can an online platform help?

Maybe you want to work on the social media team for an animal-focused non-profit? Start a blog highlighting various animal-focused events, companies and non-profits, using your social media skills to bring attention to their causes.

Maybe you want to write a book about New England gardening? Write a blog on the topic, attracting readers and demonstrating your knowledge.

Maybe you want to be a reality TV star? Start a website and post regular video clips of your dramatic life, attracting viewers and demonstrating your on camera personality.

Assuming you want to do something with your life that is NOT average, you can definitely use an online platform.

P.S. I’ll be announcing details of my big big blogging ecourse next week! Be sure you’re subscribed to L&R posts or to the newsletter for the latest!

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What do I want?: Long-term goals

As inspired by Kam’s post about her long-term goals … I thought my birthday week would be the perfect time to post some of my LONG term goals.

headshot - eyesclosedI have to be honest …. this isn’t easy.

The first one on my list is my current goal – the goal that ALL my energies are currently focused on. I can’t really see beyond that goal. A lot goes into reaching that goal and I can’t even come close to imagining my life once that goal is accomplished.

But I did my best.

I tried to be both realistic/SMART …. AND still dreaming big.

It feels BRAVE and vulnerable to put some of these out there …. like, who am I to make $3000+/month on the internet??? That’s crazy. Yea, right, like I’m really going to publish a novel. Please.

That’s what I’m thinking right now.

But I’m going to hit PUBLISH on this post anyway.

Because this is the YEAR OF BRAVE…. even if being brave is just publicly declaring goals.

By April 2018 (36th birthday)

I have left my cubicle job long long ago

I have finished writing 2 novels and am working on a third.

One of those novels is published, selling well and I’ve been able to go on a solid book-tour visiting all 50 states.

I regularly have an income of at least $3000/month coming from my various online-offered products and services

Andrew and I have traveled to 3 or 4 different locales (undecided where at the moment) – I would like it to be more, but his job is demanding.

I have traveled alone to a few places around the U.S. working on a pet-project non-fiction book about the presidents.

Andrew and I have paid off his student loan and my student loan and have started paying extra toward our mortgage.

We’ve bought new-to-us cars (1 for each of us) in cash. No new debt.

I indulge in sugar a *tiny* bit to celebrate my birthday, but it feels so rich because I never eat sugar/gluten otherwise and feel so healthy for it.

Again … I can’t really think beyond that. Maybe in a year or so I’ll revisit these and see if they are things I still want (obviously the paying off debt will be)

What are your long term goals?

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Reminder: You are amazing

When I was in college I wouldn’t participate in class that much … It was supposed to be a discussion and all, but the teacher would ask a question about whatever novel, and the answers I thought of just seemed so absurdly obvious I thought it couldn’t possibly be the answer the teacher was asking.

Turns out I was wrong.

Good thing my papers counted more than in-class-participation.

Critical reading is one of those things that I just can do naturally that I forget not everyone else can.

You know that thing that YOU do? That skill that you’ve always had? That not-really-a-talent-but-other-people-seem-impressed thing?

Yea, that.

DO THAT.

Now that I am (mostly) a grown-up, I realize that I do, in fact have talents and skills and abilities.

I can’t do science – it is INCREDIBLE to me that there are people out there who just *get* chemistry.

That is obvious to them, but amazing to me.

I can’t get excited about cleaning. I do it because it needs to be done, not because I enjoy it.

But there are people I know personally who clean FOR FUN. For stress relief.

Amazing to me.

What is obvious to you but might be genius to someone else?

Maybe that’s your GREAT WORK. Maybe it’s your next job. Maybe it’s just a piece of art that should be shared with the world.

It might feel ordinary and obvious to you, but in reality, you are AWESOME and you have something to share that will just be AMAZING to others.

Related: Project hangovers and self-criticism

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being brave

I’m trying, y’all.

2013 is my year to BE BRAVE.AE_OLW2013_promoimage3_low-500x548

I signed up for Ali Edwards’ One Little Word workshop….

Every month she posts an exercise or other project – so far I’ve just done January’s.

I spent some time over a couple days thinking about what I wanted to do … and then another couple days to really figure out how to do it….

And ended up with this. These small cards are about the size of baseball cards and are in my One Little Word binder back to back in a single page.

The washi tape is all Freckled Fawn. The typeface is Tw Cen MT Ultra Bold. The doodles are my own – just black marker on white cardstock.

BRAVE - January

Between One Little Word and my year of brave series, I’m really trying to focus on being brave in 2013.

Other brave things I’ve found ….

P.S. Elise posted an update of her One Little Word book a week or so ago and my wheels started turning…. What else can/should I add to my book? Excited to make it my own! Check out other One Little Word projects from Megan and Kam.

I love having the same word as 2 other people I really admire (Kam and Elise)! So interesting to see how we all approach it differently

How’s your One Little Word doing?

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One Little Word 2013

BRAVE  001

 2013: Time for a new word. A new focus. A new goal.

I wasn’t totally sure about choosing a One Little Word this year.

Nothing really stuck out for me. There were a couple words that might work. A couple half-hearted attempts and considerations.

But BRAVE kept coming back to me.

All the other words I had considered would fit under BRAVE too.

Turns out I’m not all that BRAVE. One of September’s list prompts was about brave things I’ve done. Um …. the #1 brave thing I’ve done in my life? Got married. And, really? If you met my husband you would understand that was pretty much the easiest decision ever :)

I’m awfully conservative and risk-averse. I need to be sure sure sure about something before doing it. I’m working on being more brave, but 2013 I’ll really make it a focus.

Once I started leaning more toward using BRAVE, I kept finding more blog posts and resources about being brave about all kinds of things.

brave enough to write

I’m excited. And I’m nervous.

But this year I’m going to be BRAVE.

 What I’ve done for my One Little Word so far:

Downloaded Susannah Conway’s Unraveling workbook:I don’t make resolutions but I do choose a word to guide my course through the year (more on that soon), so there’s space for that in the workbook, too. Writing down your intentions is incredibly powerful, so find an hour to yourself, roll up your metaphorical sleeves and dig in…” I think I’ll work through this over the next week or so.

Drew myself a ‘temporary tattoo’ (photo above)

Googled some quotes about courage and being brave. Also here and here.

Made a ‘title page’ for this year’s to-do notebook: This notebook is a post in and of itself.

On the left is 2012, on the right is 2013.

Just a small lined notebook to keep in my purse to jot down my to-do list, notes to myself, tuck pieces of paper that may otherwise get lost in my purse.

2012′s notebook is barely holding together.

BRAVE  002

I trimmed down a light piece of cardboard to make a title page.

I wanted a bright color – no yellow or orange in the house, so red it is.

BRAVE  005

Just a very very basic BRAVE decorating the piece.

BRAVE  004

And just adhered to the front page of the notebook.

BRAVE  003

Just something to remind me every day I pull out the notebook to brainstorm the next L&R product or figure out what all I need to get done the coming weekend.

ALSO:

AE_OLW2013_promoimage3_low-500x548

This year I’ve signed up for Ali Edwards’s Big Picture Classes Workshop – One Little Word.

I’m excited. I don’t know really what to expect, but I love everything that Ali does, so I’m sure it’ll be great.

I just need to be sure to keep up with it all!

I hope you can join me!

You can see examples from previous years’ workshops and some questions (and testimonials) in the comments on Ali’s post here.

I bought some supplies for the class – including an 8.5×11″ binder that matches my 12×12″ binder for Project Life in 2013.

Here at L&R I’ll be tagging any related 2013 One Little Word posts with the BRAVE tag – you can follow those posts here.

SIDEBAR:

When I went to order my supplies for Ali’s One Little Word class, randomly, what else happened to already be in my Amazon cart? Seth Godin’s new book – The Icarus Deception. I stuck it in there a week or so ago because I adore Seth Godin, want to support him and want to read all his books.

I honestly hadn’t the slightest idea what it was about – aside from, of course, my cursory knowledge of Icarus. But as I went to place my binder/photo sleeve order I though, “Well let me just check.”

Turns out The Icarus Deception is ….. basically about being brave.

Um. Yea. It’s about being brave? SIGN ME UP. Kept it in the cart. Ordered it on impulse. It should be delivered any day.

It’s a sign and I’ll take it.

What is your ONE LITTLE WORD this year?

(Turns out a few other friends are using BRAVE as their One Little Word too: Elise and another who has not yet publicly announced it yet :) )

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O and U excerpt : Challenge assumptions

The following is an excerpt from week six of Onward and Upward. The eight-week online workshop begins next Tuesday, September 4. Onward and Upward is an 8-week online workshop that will help you get out of your rut and take things to the next level. Read O&U alumnus Allie’s review here or register today!


The first couple weeks we’ll talk about making that mind shift to recognizing and being ready for the fact that you don’t just have to do what your parents did, or continue in your cubicle job because of the benefits. The weeks following we’ll be talking about how to figure out what you want to do instead, what you should do. Your GREAT WORK. Until, week six we’ll talk about different inspirations and methods of doing our GREAT WORK. Maybe a charity can use your skills, maybe you are leaning toward starting a business. This week is about finding a new and memorable way to make your mark.

One important way to make your GREAT WORK awesome is to be sure that you really stand out – and one solid way to make sure you are standing out is to really challenge assumptions.

Challenge the way you’ve been thinking. Challenge the way your industry or niche thinks. Don’t just do things the way everyone else does just because it’s easiest – take a look at what assumptions your industry has and question question question!

For example, let’s take real estate. My husband and I last year went shopping for our first house. One of the first things our realtor eased our minds about was his contract. Unlike a big chunk of realtors in the industry, our realtor doesn’t require any kind of contract for us to stay exclusively with him.

Other realtors will have clients sign a contract so they can have a cut of whatever commission is earned when the clients buy the house, whether the realtor was fired before then or not.

So our realtor – Bryan Frieders with Firehouse Team – took a look at that model, that assumption, and just threw it out. His thinking is he wants his clients to be happy with whoever helps them find a house, even if it’s not him.

And let me tell you ….. SO refreshing. I’m sure a big part of why he gets so many referrals is that he does things differently and past clients are happy to refer new ones.

So, how are you going to make your GREAT WORK awesome? What can you do that is different than what your industry and competitors do? What assumptions and standards are you going to rebel against?

Think about:

What assumptions are you working within? What assumptions are made in your industry? What assumptions are your competitors working within? What is one thing about your industry, niche or GREAT WORK that has always bothered you and you can change today? What assumptions do you need to consider carefully before going along with it?

If you want a class that will change your life and how you look at your “great work” click here for more info and to register

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What do you want to do before you die?

I recently read this post: Playing B-ball with Obama: 6 steps to crossing anything off your bucket list

… and thought about it …. What is on my ‘bucket list’? What is it I want to DO before I die?

and the very first thing that occurred to me, almost immediately, was I wanted to write a novel that was made into a movie and be able to have a small hand in the movie-making process.

Just once.

Oh, yea, I fully acknowledge that my what-I-want-to-do-before-I-die wish is absurdly pie-in-the-sky. Especially considering I have written 2 short stories in my life. No novels. And the stories that I wrote weren’t even that good.

BUT. I may be a late bloomer, but I’m not dead yet :)

There’s still time for me to start. There’s still time for me to put in the work. I can still TRY.

It’s just a matter of knowing which direction I’m going.

My online workshop – Onward and Upward – begins in a couple weeks! Registration is still open and we’d love for you to join us…. We’ll be discussing, among other things, what we REALLY want to do with our lives and how to make that happen.

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on being a late bloomer

I turned 30 this year.

I can’t believe it!

I really expected to have accomplished more in my life by now. I am always fascinated by those stories of child actors winning an Oscar at 10 or 11, or novelists whose debut book hits the best-selling list when they’re 24 (ahem, Jonathan Safran Foer).

Orson Welles made his masterpiece, “Citizen Kane,” at twenty-five. Herman Melville wrote a book a year through his late twenties, culminating, at age thirty-two, with “Moby-Dick.” Mozart wrote his breakthrough Piano Concerto No. 9 in E-Flat-Major at the age of twenty-one. (source)

Clearly I am behind!

I’m sure a big chunk of this sense of expectation has to do with the fact that I skipped a grade, was put in the ‘gifted’ and ‘honors’ programs at school and have always had 110% support from my parents. I am definitely of the generation that has always been told we’re special.

Did I fail? Have I disappointed everyone?? Since I’ve only got a Masters degree that I’m not really using and have a healthy marriage instead of a punishing career? (No excuse, I know.)

It’s frustrating for me to feel like I am “behind” in my career .. in my life. ….. Especially as someone who still doesn’t really feel like an adult, but also has a driving need to DO THINGS (whether that means accomplishments or experiences). Contradictory forces in me, there.

But, really, maybe 3o isn’t too old? Cory Doctorow’s first novel came out when he was 32. Not all that old, but what about Ian Fleming, who had a successful career in other industries before creating James Bond when he was 45.

Truth be told, many of those who seriously altered the landscape of our lives—from Charles Darwin to Sir Alexander Fleming, discoverer of penicillin—were individuals who found their groove later in life. Many even started out delayed, only to end up successes beyond expectation. (from an article on Psychology Today)

But then there was Alfred Hitchcock, who made “Dial M for Murder,” “Rear Window,” “To Catch a Thief,” “The Trouble with Harry,” “Vertigo,” “North by Northwest,” and “Psycho”—one of the greatest runs by a director in history—between his fifty-fourth and sixty-first birthdays. Mark Twain published “Adventures of Huckleberry Finn” at forty-nine. Daniel Defoe wrote “Robinson Crusoe” at fifty-eight. (from The New Yorker)

Of course, you can take examples from both extremes.

What matters most is that you’re doing the best you can FOR YOU. And all these other ‘late bloomers’ make me feel better about my own trajectory …. like it’s not too late for me to do something special*.

I feel like up until the last year or so, I was just *looking* … kind of treading water … trying to figure out what I’m really supposed to be doing. Trying to determine what I’m really good at. What my GREAT WORK could be. I tried music, I tried academia, I tried traditional ‘office/business’ work …. All while I finish things like degrees or putting my husband through school or working to save a house-down-payment.

Now I’ve finished all those things and am looking around at what the next part of my story is.  I love learning, and I love the research process …. both things that can identify a late bloomer. And I think I’m OK with that. At least, I’m learning to be OK with not fulfilling my initial expectation (genius! fame! success at a ridiculously young age!)

The Cézannes of the world bloom late not as a result of some defect in character, or distraction, or lack of ambition, but because the kind of creativity that proceeds through trial and error necessarily takes a long time to come to fruition. (source)

So right now … my husband is on his way to being crazy happy and successful in his chosen field, and I feel like I can take my turn to try again. To find what it is I should be doing …. And I think a big part of that is what I do here at Lemon and Raspberry.

What about you? Have you found your GREAT WORK? or are you late bloomer?

In Onward and Upward – my online workshop beginning September 4 – we’ll talk about finding our GREAT WORK, no matter what stage of life you’re in. I believe it’s never too late. I’d love if you could join us, so make sure you’re on the L&R email list to get pre-reg info and discount before it’s announced publicly!

*(yes, I realize this sounds ridiculous since I have potentially another 50+ years of life left!)

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How to fail

Know that it WILL happen.

Plan for it.

Don’t think about it too much. Worrying doesn’t help.

Be brave.

Feel the fear and do it anyway

Ignore judgment from others.

Figure out how to do it better next time.

Fail again – and build up a desensitivity to those feelings of fear and hesitation that keeps you from failing again.

In Onward and Upward – my online workshop beginning September 4 – we’ll talk about the fear of failure and some tricks for how to get over it. I’d love if you could join us, so make sure you’re on the L&R email list to get pre-reg info and discount before it’s announced publicly!

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How to make time for your GREAT WORK

The following is a guest post from L&R sponsor The Nerd Nest! I’m super excited to share this with you, as this is a topic Megan and I have discussed previously via comments and tweets back and forth, so I know she cares about it AND this is a perfect little taste of what is to come in my Onward and Upward online workshop! I’d love if you commented below with any questions you have for Megan or for me.  Megan and Jake are starting a series this week – Getting It Done. Click on over to check it out!

May Reads
 

My name is Megan and I make time for my great work.

What kind of Great Work would you like to accomplish in your lifetime? Do you dream of becoming a noteworthy blogger, an amazing photographer, a tattoo artist, an award-winning chef, a corporate ladder climber, or an explorer of the world? Perhaps you share my dream of becoming a published novelist, or Amy’s dream of helping others to accomplish great work.

Whatever you want your great work to be, I’m here to tell you that no matter how busy your life is, you can find the time to work towards actively creating great work.

Here are four ways you can fit great work into your life:


Add Your Great Work to Your Routine

I wrote the first draft of my novel while I was a full-time college student, a part-time job holder, an avid scrapbooker, and parent to a precocious toddler. It may seem impossible to accomplish all of those things simultaneously and well, but I did. I found time to create my great work by allotting a small amount of time every day to work on my novel rough draft. Some days I’d write three hundred words before bed, sometimes I’d clear an afternoon and write a long chapter at a coffeeshop. By making writing part of my routine, I wrote the first draft in less than a year.

Now that I’m in the final editing stages for my manuscript, working in small bits everyday doesn’t work anymore. This stage of my work requires me to hold thousands of little details in my head as I’m working: it’s something that can’t be accomplished in small bits here and there. Now I work in several hour chunks each weekend.

Be flexible about adding your great work to your routine and match the time you’re spending to the type of work that needs to be done.

Find out what works best for you and commit to it.

If you’re working on a mural, sketch a bit everyday and then spend several hours once a week or a whole day once a month painting. If you’re working on becoming a great cook, challenge yourself to try a new technique every week or every day. If your great work is social activism, research daily and work towards making the world a better place on weekends. Add your great work to your routine, and you’ll be surprised at how much you can accomplish in a seemingly short time frame.


Improve Your Skills

I started writing my novel in late 2009. In 2011, my second draft was finished and I felt blocked. My work wasn’t where I wanted it to be, and I was struggling to figure out how to make the product match my vision. I was too close to the work: I knew how much time and effort went into each sentence and character, so I was reluctant to make the cuts that needed to be made. My solution? I shoved my manuscript into a dark filing cabinet for six months, read a lot about writing and editing, started working on my second novel’s character profiles, and thought a lot about what I want my debut novel to say about me as a writer. I pulled the manuscript back into my life at the beginning of this year.

I knew my work wasn’t yet Great Work, so I did what I needed to do to get it there. Many people in my life were worried that I was giving up on the novel. I’ve heard more than my fair share of, “You’ll never finish at this rate.” That didn’t matter: I trusted my instincts and this draft is so much better–greater–than I though was possible.

Taking the time to improve my skills was what my work needed.

Even though I don’t actively work on my novel manuscript every day at this stage and I didn’t work on the manuscript at all for six months, I’ve done something to improve my creative writing skills every day. I read great literature and think about the techniques employed. I read books about creative writing, editing, literary theory, and the English language. I blog daily, which helps me to improve the conversational tone in my writing. I write children’s stories for fun for my kids. I write poems. I do writing exercises. I write lists. I research human psychology and interaction to create more realistic characters and plots.

I’ve found that improving my skills not only makes my great work greater, but it also makes me work more efficiently. By spending time developing skills, I make a better use of the time I set aside to do my great work.

Making time for improving skills is just as important as making time for your great work directly.

Try learning a new technique, reading an expert in the field, and expanding your view of what skills may be needed to accomplish your great work. Be careful not to let your skill-building take away from your great work completely: be confident that you already have the skills to start your great work. Building skills should help you to grow, not hold you back from accomplishing your great work.


Make Your Great Work Your Priority

You can’t really make time. If you feel there’s no time for your great work, then something in your life has got to go. Think about your priorities. What do you waste time doing? What can you cut from your life? What brings you no joy?

I’ve cut a lot of things out of my life: shopping, web surfing, TV watching, money making, and commute times have been the most meaningful cuts. I still do all of these things, but I don’t let any of them take up very much of my time. I try to only focus on things that I value in my life: my family, my creative outlets, daily tasks, and my great work. I use unnecessary time wasters to relax and make sure I’m not overworked, but I don’t get too caught up in them waste away the valuable hours in my life. (Setting a timer is a good way to make sure you’re not wasting too much time on a purposeless task.)

My great work is not my top priority: my family is. I look at my small children and am very aware of the relentless passing of time. I realize that I only get this time with them once. I realize that my time with my husband is precious. I have my whole lifetime to write novels. I’m in no rush. But that does not mean that I don’t make my novel a big priority. I do want to accomplish my great work, and I make sure that it is prioritized over things in my life that do not hold great meaning to me.

Try this exercise: Write a list of all the things you do daily or weekly. Order this list, starting with the things you think are most important in your life and ending with those you don’t think are important.

Then write down the time you spend on tasks for a whole week.

Compare those two lists.

Does the time you are spending on tasks reflect your priorities?

What can you cut out to make time for your great work? Is there something missing? What life changes could you make to find greater happiness?


Take it with You

Those ten minutes in line at the grocery store or post office? That twenty minute commute? The time it takes for your lunch to be served or reheated? All of that time can be used for your great work.

When an idea for great work strikes, you want to be ready for it.

There are lots of ways I make my work portable. I can’t drag my composition books of notes everywhere with me or delve into the aspects of my work that take a great deal of focus and concentration, but I can still make use of seemingly wasted time. When I drive alone, I turn the radio off and think about my great work. At a red light or when I’ve reached my destination, I record an audio file on my cell phone and send the file to Evernote for safekeeping. I bring a notebook with me when I know I’ll be waiting in a line so I can write instead of flip through magazines. I keep my drafts on an online server so I can work on them from any computer. I write poems on napkins in restaurants while waiting for my food. I go straight for a notebook when I’m done showering.

Great ideas can come throughout your day, not just in the time you’ve allotted to do your great work. Make sure you have a way to store them until you can use them.

Think often about your great work. Infuse it into your life through thoughts as well as routine to insure that you spend your time doing your great work instead of deciding what to do.

Making time for my great work has given me fulfillment. It’s allowed me to follow my passions, to learn, to grow, and to create work that I’m proud to call my own. Even though my life seems so full sometimes it might burst at the seems, slowing down to look at the big picture of what I’d like to accomplish with my life has given me more meaning and purpose. These ways of making time for great work are simple, really. They make big dreams manageable. And that’s how great work is created.

How will you make time for your Great Work?

Megan Anderson blogs with her husband Jake at The Nerd Nest, where they share their nerdy adventures in coding, books, memory keeping, social issues, crafts, food, and everyday life with their two nerds-in-training. Be sure to join them this week for their series Megan and Jake Get It Done to find more productivity tips. Then Follow Megan on Twitter so you won’t miss what comes next!

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