Review: Prosperity for Writers ecourse and ebook

In January, I decided my current Core Desired Feelings are : Valued, Affluent and Brave.

Let’s talk about that middle one — I want to feel affluent. I don’t need Donald Trump money. I don’t even need to go shopping every week. I just want to FEEL like I have enough abundance and wealth in my life that I can support my vlogger friend, or not have to scrimp and save for a short weekend away.

I just want enough to not have to worry all the time. THAT would make me feel affluent.

Skip to May …. I had met business coach Honorée Corder at a conference and shortly afterward I took a 4-week course with her called Prosperity for Writers.

LOVED IT SO MUCH …. official description here:

Do you feel like you’re stuck in a “starving artist” mentality? What do you need in order to increase income, productivity, happiness, and overall success?

The Prosperity for Writers Course is the first program for writers that addresses, and eliminates, the cultural assumption that writers must struggle, strain and strive. This course teaches you to tap into the abundance mentality that best-sellers and rich, successful writers are already accessing, and it gives you practical, tangible action steps you will enjoy taking as you increase your productivity and your income.

I loved this course …. and now the author — Honorée Corder — has put the same information into a $5 ebook and you MUST purchase it. I guarantee it is not just for writers. If you are a creator trying to make money from your art this book will help you.

Prosperity for Writers by Honoree CorderI read an advanced copy of the book …. basically as fast as possible. I can’t wait to re-read it.

Grab the ebook here — it comes out today!

The course and ebook are NOT “how to budget” or “how to price your writing” or “what retirement accounts to open”. Nothing as nuts and bolts as that.

Instead you’ll deeply examine your mentality and attitude toward money, you’ll consider what your obstacles are keeping you from being more prosperous, and (most of all) you will COMMIT to changing those things.

The course and ebook are not even specifically for writers.

Corder uses writers as examples throughout the book, but any entrepreneur, any creator, anyone trying to move past a bi-weekly paycheck can benefit from the teaching in this book.

I really do love it. I will be getting the paperback copy so I can make notes, dog ear pages and really get involved in the text itself.

Grab your copy here

P.S. I’ve got a super personal email going out tomorrow morning about money and prosperity. Make sure you’re on the list if you want to read that.

Note: I am NOT an affiliate for this course, but the book link is my Amazon affiliate link

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Marketing 101: Marketing changes the world

Continuing our Marketing 101 series:

We’ve talked about the very basics of marketing, how to identify what you are offering, know how it helps people, and who those people are, how to make sure they know about it and knowing what to tell them and how to ask for it.

Marketing can be boiled down to this:
Know what you’re offering, how it helps people and make sure they know about it.

Here is what I believe:

MARKETING CHANGES THE WORLD

Marketing, to me, is just better-focused customer service. You know someone has a problem, and you are offering them options to solve that problem. Therefore, if you can help someone solve a problem, you can change their life. If you can reach enough people and help them change their life, you are changing the world.

From one of my favorites, Seth Godin:

More than ever, though, folks grow up saying, “I want to change the world.” More than ever, that means telling stories, changing minds and building a tribe.

You know, marketing.

At least if you want it to be.

So true. 100%.

How does your product or service have the potential to change the world?

P.S. I am planning a free email marketing webinar for sometime in the next month or so, so make sure you’re on the email list for news of it.

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5 resources to become an awesome small business owner

The question came up last week in Kara’s Babes Making Things Facebook Group, about if someone should go to school or if there was something she absolutely needed to do in order to be a designer and small business owner. I jumped on RIGHT AWAY to spew my self-taught-evangelism. I 100% believe that you can do it yourself.

be awesome resourcesMy husband went to trade school for 9 months and now is the very top of his industry through hard work and teaching himself. I have a blog that makes enough money to let me quit my job, and my 7 years in college were all about novels and critical analysis of text and not in the tiniest bit about marketing.

YOU CAN TOTALLY DO THIS ON YOUR OWN. Here are my favorite resources to take control of your small business and learn how to become an awesome small business owner:

Blogs: There are some *amazing* smart people out there writing every day or every week and just offering their knowledge for free on their blogs. I recommend Problogger, Jon Morrow, Seth Godin for sure.

Podcasts: If you have a long commute, or a lot of piecework or time that you watch TV or listening to music, I suggest trying podcasts instead. Briefly, a podcast is kind of like a radio show, except on demand. I am subscribed to more podcasts than I could ever possibly listen to, but they are in a variety of topics and I can learn all kinds of things just by listening to these free audio shows! (my favorites are here)

Email lists: Not unlike reading blogs, so many brilliant business people will send tips directly to you via email. And a lot of them offer exclusive content via email. I love Tara Gentile, Braid Creative and ittybiz among others.

CreativeLive: This began a few years ago as free live-streamed courses for photographers, but it is so much more than that! Design, business, life, money, etc. If you have the time to watch the courses live (usually 2 or 3 days from about 9am to 5pm) they are an amazing free resource. If you don’t have time, you can purchase the courses for a really low price and watch the hours of video whenever convenient. Here’s a glimpse at some classes coming up.

BUILD ecourse: I mean obviously, self-promo. But my goal with this ecourse is to be a one-stop-course to help you establish your foundation AND have the steps to build your business even further. I am super proud of the ecourse as-it-is and even more excited about what I have planned to add to it!

What are your favorite small business resources?

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Marketing 101: What is a call to action?

Continuing our Marketing 101 series:

We’ve talked about the very basics of marketing, how to identify what you are offering, know how it helps people, and who those people are, how to make sure they know about it and knowing what to tell them. The next step in creating your marketing campaign is to make sure you are asking for what you want your customers to do. They need to know what the next step is.

Marketing can be boiled down to this:
Know what you’re offering, how it helps people and make sure they know about it.

Here’s how you make sure they know about it: You TELL THEM.

I know, ground-breaking. But a lot of people (ahem. Me.) forget that you actually need to be clear with your readers and customers on what you want them to do. If you want your blog reader to sign up for your newsletter, tell them about it. If you want your newsletter subscriber to buy your recent digital kit launch, ask them to. If you want your Twitter follower to retweet your link, suggest they do so.

That is a call to action.

It really doesn’t need to be any more complicated than that. They just need to know what the next step is.

Practice by adding calls to action to your blog post (“Leave a comment below about _____” or “Follow me on Instagram for more behind the scenes”). Review your last product or service launch, and make sure all the communication around that included a clear call to action. Add ‘call to action’ to your checklist for the future.

Additional reading: 5 effective tricks to create a killer call to action (from Problogger)

What are your biggest hurdles with Calls to Action?

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L&R Book Club: September/October Firestarter Sessions

Ok, so summer was slow and relaxing and we read all allowed ourselves 2 months to read a book that probably could have taken 2 hours.

But fall will be here soon (!!) and it is time to kick all our butts into gear.

Which is why the L&R Book Club selection for September/October 2014 is

The Firestarter Sessions by Danielle LaPorte

Official book description from Amazon:

The Fire Starter Sessions is an apathy-kicking, integrity-infusing guide to defining success on your own terms.

As the creator of DanielleLaPorte.com–deemed “the best place online for kick-ass spirituality,” Danielle LaPorte’s straight-talk life-and-livelihood sermons have been read by over one million people. Bold but empathetic, she reframes popular self-help and success concepts:

: Life balance is a myth, and the pursuit of it is causing us more stress then the craving for balance itself.
: Being well-rounded is over-rated. When you focus on developing your true strengths, you enter your mastery zone.
: Screw your principles (they might be holding you back).
: We have ambition backwards. Getting clear on how you want to feel in your life + work is more important than setting goals. It’s the most potent form of clarity that you can have, and it’s what leads to true fulfillment.

(Note: This is a good lead-in to The Desire Map that I am planning on choosing for January/February 2015)

Grab your copy of The Firestarter Sessions by Danielle LaPorte from Amazon, your library, your friend’s bookshelf, your local bookstore, Audible. Wherever. September 1 is soon!

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Marketing 101: Who is it for?

Continuing our Marketing 101 series:

We’ve talked about the very basics of marketing, how to identify what you are offering, know how it helps people, how to make sure they know about it and knowing what to tell them. The next step in creating your marketing campaign is to make sure your marketing message is reaching the right potential customers. Get the info to the right people and you can actually help them change something in their life.

Marketing can be boiled down to this:
Know what you’re offering, how it helps people and make sure they know about it.

Let’s dig deeper into knowing who your offer is for!

Your product is NOT for everyone. Sorry. It’s just not. And your marketing is not going to be effective until you start to embrace the small niche that is interested in what you have to offer.

You need to think about questions like:

  • How does your customer spend the bulk of their time?
  • What kinds of things do they value?
  • What is their experience with similar products/services?
  • Who or what is the major factor in your customers’ decisions?

Your product might be for stay-at-home moms who need to run purchases by their husbands because they don’t feel comfortable spending money they didn’t directly earn. Your product may be for just-out-of-college professionals who have a full-time income for the first time in their lives. Your product might be for 40-something couples who are not quite at a mid-life crisis but are still looking for something exciting to shake things up.

Your marketing message can be tailored to a very specific group as in these examples. You just need to know who YOUR specific group is.

For example, now that I am moving farther into fiction-writing circles and introduce myself, I often have to give the disclaimer : “Oh, I blog for blogging crafty creative ladies. You, middle aged nerdy male writer, are not the audience so don’t even bother looking me up.” It also saves me from having to try to explain what 30 Days of Lists is, for example. Unless you are already acquainted with the idea of an online class or creative challenge, #30Lists is mind-boggling.

As Seth Godin says about figuring out who your product is for, “It’s cheaper to answer these questions than it is to spend time and money on marketing, but, alas, it usually doesn’t happen that way.”

P.S. This weekend will be the BUILD virtual retreat! You MUST be registered for the ecourse to join, but all weekend I’ll be online answering whatever questions you want. We will tailor the retreat content very specifically to the attendees.

P.P.S. The BUILD ecourse price will go up on September 1, so this is the best time to jump in if you have been thinking about it.

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Take time off

Don’t forget – you need to set aside your to-do list for a few days. Take time off. Take a sabbatical. Here are some more resources and inspiration:

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Summer BLAHs – and a solution

It’s coming. I can feel it. The SUMMER BLAHs.*

That slump in the middle of the year when you are far from your new year’s resolutions, but still don’t see the light at the end of the tunnel. It’s like The Dip and creative blocks combined on a recurring annual basis. We’ve been 140% committed to our new goals and our One Little Word and making this THE BEST YEAR EVER, that we *may* have overcommitted ourselves and gotten burnt out.

I can tell you that my friend Kam – Campfire Chic – has sent me quite a few emails and texts over the last few months. She’s up late because she has too many deadlines, she needs help, and sometimes she has even had to stay home sick because her body is just protesting! In all of this, Kam thought to put together a collection of tasks and challenges to help her move past that overwhelm and BLAH. Kam is one of the smartest bloggers people I know; I am always so grateful when she has time to help me talk through my own overwhelm and BLAH.

Which is why today I am so excited to help her announce Spark – a new ecourse that will take you 30 days of challenging yourself, refocusing your intentions and combating the overwhelm and BLAHs that every blogger inevitably faces.

What is the Spark ecourse?

Spark will take you through the 30 day process of getting out of a blogging rut. It’s an email based course so the daily content is delivered straight to your inbox – no hassle of remembering a password to some website you’ll only visit once or twice. Some of the tasks are a little unconventional, but if you trust the process and you have a little fun while finding your spark, you’ll understand why Kam included some of the sillier things with each email. This is the prescription she gave herself to halt her blogger burnout in January. In fact, I’m sure she used some of the lessons again recently when she was burning ALL of the midnight oil.

I have just signed up myself, so I’ll be sure to give you all a more complete review once I’ve gone through the emails. So far I have created a specific folder in my email box for these because I’m *sure* I will want to revisit them after these initial 30 days.

The 30 emails will take me almost all the way to my 1 year quit-versary – the *perfect* time to rekindle my passion for blogging. I’ll be armed and ready to combat those Summer BLAHs. Lemon and Raspberry is my job, so it is important that I am totally committed all the time, not just when I’m all hyped up on new year goals.

CLICK HERE to register and join me!

*If you’re in the Southern Hemisphere,
do you get Winter BLAHs this time of year?

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On letting go of a past dream

Wedding portraits at Terrenea ResortThis month has been about finalizing some big changes.

I have finally been BRAVE enough to do that thing that I’ve been thinking about for about 2 years.

I dissolved my photography business. Officially official. The state of CA has my paperwork and the bank has closed my account and the only think I have left to do is take down my site and close my email account.

My emotions have completely swung the whole gamut over the last couple years, fighting with myself, talking myself into it, admitting things about myself that I have only recently discovered. It would have been fascinating to watch if it wasn’t happening for me. As it is, I’m glad I’m through it all.

I think that I am a good (enough) photographer. I think that I am a good (enough) businessperson. I live in SoCal where there are plenty of people who have money to pay for wedding photographs. I genuinely love weddings. I genuinely love documentary-style photography and I think everyone should have fantastic wedding photos that they love. I am still proud of the work that I’ve done for couples since 2008.

All of that said – being a professional wedding photographer is not for me.

There are a lot of reasons. Big reasons and little reasons. Tiny preferences, practicalities and discoveries about my personality. Being a professional photographer is A LOT OF WORK …. so it had better be work you definitely want to do.

And it’s not for me. Not for the rest of my life.

It took me awhile to get here, but I am looking forward to ending this phase of my life and having more focus to move forward into the next one.

I’m really really excited about it!

If you are also letting go of a past dream….

  • Allow yourself time to mourn. I’ve been thinking about this decision for at least 2 years. At least.
  • Be realistic about why. Know if you could have done better. Know if you made poor decisions. Know if it is just that your goals have changed. You’re not a failure – you’re just a different person than you were when you formed that dream.
  • Jump into your next dream. Take as much time as you need, but be BRAVE and keep moving forward.

 Be BRAVE. Fail big. Fail often.

P.S. Thanks Maggie for these shots of me working!

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Review: About You ebook and workbook

About You ebookLast week I recommended that you spring clean your blog. Did you get on that yet?

I am *always* thinking about reshaping my About page and I recently re-did my short author bio for guest posts and things. It is a constant maintenance issue and I actually have a recurring event on my Google Calendar to remind me.

Writing about yourself is always tricky. You need to come off with authority but also not like a know-it-all.

I know it’s hard to write about yourself. If you’re stuck on what to write about, how to write about yourself or where exactly you need to keep your About info updated, check out Campfire Chic’s ebook and workbook About YOU: A simple guide to writing about yourself with confidence.

Favorite part about the ebook:

The 10-minute tasks. A) These little exercise give you a succinct idea of what you should be learning from the chapter and B ) Taking action (even little ones) helps me learn better. Also (bonus) I don’t have to take more than 10 minutes and over-think it (which I am prone to do).

Favorite part about the workbook:

I love the space to visually consider what the about page will look like, including space for photos, bulleted lists and other visual design space. What a great idea! Especially when you consider all the little pieces you can put in a full About page.

I would actually do something similar with a shorter author bio too – you don’t want those to be too link-heavy and a visual can help you see if it’s off-balance at all.

I have a bit of an advantage, in that I can get away with harassing Kam ALL THE TIME for her advice on my blog/business/etc. But even so, I loved reading through this for her thoughts on such a specific aspect of my online platform. She’s so smart :)

About YOU: A simple guide to writing about yourself with confidence is a 20+ page ebook focused on you and your story. It’s clear and concise, because you’re busy and want to make changes right away. The ebook progresses quickly and reinforces lessons in each chapter, because practice is awesome!

About You ebookChapters include:

  • Introduction
  • What do you have to say?
  • Write about what you know
  • Do some research
  • Brand narrative
  • About page
  • Author bio
  • Your social media profiles
  • Interviews
  • About for projects
  • How much is too much?
  • Get your calendar out

Need more homework? Check out some About pages from that I really like:

Grab About You ebook + workbook (or just the ebook) and get your info all fancified, up-to-date and effective!

Full disclosure: I am an affiliate for this product and was given copies of both the ebook and workbook. That said, all of the opinions in this post are totally my own, and I delayed posting about the product until I had the time to go through it properly. Even though it is *months* after launch.

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