Coming on the heels of yesterday’s announcement of Spark, it’s time for a reminder that for those of us that are professional about our blogging, there there is no slacking, no matter what kind of mental slump you are in. You are COMMITTED to your blog the way you are COMMITTED to your job. You never call in ‘uninspired’ do you? No. So no excuses.
If you want you blog to be your professional online platform that helps you do awesome things, you’ve got to blog consistently. Don’t let your readers down.
Invest more time in Pillar Content
Here’s why: If you write a post that is super timely and right-now-centric, you’re going to want to publish it right away. Which is totally fine. Unless that means then you don’t have another post for next week. Instead, focus on writing evergreen, perpetually useful content that you can publish at any time. Next week I will be holding a free blogging webinar *just* on Pillar Content, so sign up to join me!
Example: Other than the mentions above of “yesterday’s announcement” and my “free blogging webinar” coming up, this post could be read at any time and still be useful. Tomorrow. Six months from now. Three years from now.
Seriously, though. Sign up for the webinar because I will talk about this at length.
Wait. Have you heard me say this before? Like here and here and here and here? Huh. Well, what do you know?
In all seri0usness, if you want to be consistent you need to know what that actually looks like. Practically speaking. Which means you need to dig out your calendar and commit to blogging consistently on a regular basis in the future. Even if you only have *teeny* bit of time to create blog posts, you can still be consistent. 1 post every other week consistently is better than 4 posts in 1 week and then none for 2 months.
Batch your tasks
So, let’s pretend that you only have a few hours each week to blog (or, like a BUILDer, you only have the summer to work on your blog because you teach the rest of the year). If you are in fact committed to publishing a blog post once a week, try batching your tasks and getting several weeks’ worth of blog posts done and scheduled at once.
You can write 4 posts on a Sunday afternoon, and then have consistent content for your readers for weeks.
Embrace the brainstorm
If you are going to commit to blogging on a regular basis, that means you need to have the ideas flowing. I have found that the best way to always have ideas for blog posts is to write down EVERYTHING. Brainstorm. Mind map. Journal. Make Evernote your best friend. Anything to help you record all the ideas that flit through your brain. Then you have plenty to draw from when it is again time to blog (on your consistent schedule)
Related: Revisit previous topics. Repetition just establishes you as an authority.
Ok, all these other tactics are specific to the mechanics of getting blog posts written and scheduled. But what if your problem is … fear? Fear of finishing. Fear of putting your ideas out there. Fear of publishing just in case maybe you got it wrong and if you do not hit schedule then no one can judge you or troll you or tear you apart in GOMI. Slightly extreme, yes.
There comes a time when you just have to be BRAVE and hit publish. Consistently.
So how often will you be blogging?