Are you releasing products that nobody buys? Do you feel like you’re treading water with your little creative business? Maybe you just need to tweak a few things. Between now and the end of the year, I want you to fix your marketing. A little adjustment can be leveraged into a bunch of new sales, new readers and business growth for you.
Plan your blog editorial calendar
Maintaining an editorial calendar is magical. I *love* it. It helps me write better, gives me more free time and helps me focus my message and my marketing.
Just a little bit of planning ahead can really help you better craft your content, your brand message and your marketing. Don’t fly by the seat of your pants – look at your calendar for November and plan your content accordingly.
Reevaluate your offer
An easy fix might be really focusing down on your offer. Is that really what your content and products are offering? Do the buttons in your blog’s sidebar reflect that? If you have to write a short bio about your site, can you do that?
Add your call to action
Non-negotiable. What do you want readers to do? Does your blog post SAY that? What do you want customers to do? Is that button clear and easy to find? Make sure you have a call to action on your home page at the very least.
Email your list
Or, you know, START your email list. People want to hear from you. If you have started collecting email addresses, all those people said, ‘Yes, please, tell me what is new with you.’ So you’d better get on that. Email your list AT LEAST once a month. More often if you can. This week, at least.
Optimize your headlines
The benefit of reading a post should be clear from the headline alone. If you are using an editorial calendar and planning ahead, you should have plenty of time to optimize your blog post headlines to make sure they are clear, concise and related to what your blog is offering overall. Bonus points for optimizing the headline for SEO.
I know I said the Pillar Content session is my favorite from BUILD, but the Marketing module is my favorite whole module. Register and get all of it here: