Marketing 101: Marketing changes the world

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Continuing our Marketing 101 series:

We’ve talked about the very basics of marketing, how to identify what you are offering, know how it helps people, and who those people are, how to make sure they know about it and knowing what to tell them and how to ask for it.

Marketing can be boiled down to this:
Know what you’re offering, how it helps people and make sure they know about it.

Here is what I believe:


Marketing, to me, is just better-focused customer service. You know someone has a problem, and you are offering them options to solve that problem. Therefore, if you can help someone solve a problem, you can change their life. If you can reach enough people and help them change their life, you are changing the world.

From one of my favorites, Seth Godin:

More than ever, though, folks grow up saying, “I want to change the world.” More than ever, that means telling stories, changing minds and building a tribe.

You know, marketing.

At least if you want it to be.

So true. 100%.

How does your product or service have the potential to change the world?

P.S. I am planning a free email marketing webinar for sometime in the next month or so, so make sure you’re on the email list for news of it.

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