“What you do for a living is not BE CREATIVE. Everyone is creative.
What you do for a living is SHIP.” — Seth Godin
‘Ship’ as in get it out the door. ‘Ship’ as in ready for customers. ‘Ship’ as in finished.
I don’t care how long you worked on that blog post if you didn’t finish it and hit ‘publish.’
I don’t care how much brainstorming you have done on your new fancy app if it’s not ever going to become available.
Creative work is fantastic. It is essential. And there is a lot to be said for the value of the process….
But if we are talking about work, business and making a living, your job is to FINISH. If you are building your online platform, you need to finish planning and get to work. If you are working on quitting your day job, you need to finish that first ebook, and release it so it can make you some money.
As creators we are constantly fighting against……apathy, the lizard brain, distractions, the Resistance, fear …. All of these things are fighting against us finishing our creative work. Arm yourself in order to finish your creative work.
The Finishing Manifesto will help you do that, of course.
But mostly you just need to look yourself in the eye and make yourself FINISH. Like it’s your job.