L&R Book Club: Ignore Everybody

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These last couple months reading The Creative Habit have been fantastic. I feel like I’ve learned a lot and I’ve thought a lot about my creative process. I am definitely planning on re-reading it and we have had some great discussions in the Facebook group.

For the summer months, I thought it would be fun to read something lighter and easier. Something that doesn’t included multiple exercises for each chapter. Something that you can pop out of your purse to read while you’re in line at Target if you want.

I hope you join us! For July and August, the L&R Book Club will be reading:

Ignore Everybody: And 39 Other Keys to Creativity by Hugh MacLeod

Official book blurb:

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn’t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod’s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

There are 40 little chapters, so we’ll plan on reading the first 20 in July, the second 20 in August.

Grab your copy of Ignore Everybody: And 39 Other Keys to Creativity by Hugh MacLeod from Amazon, your library, your friend’s bookshelf, your local bookstore, Audible. Wherever. July 1 is a week from today!

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