Continuing our Marketing 101 series:
We’ve talked about the very basics of marketing, how to identify what you are offering and know how it helps people. The next step in creating your marketing campaign is to make sure you reach your potential customers with all that info. Get them what they need and you can actually help them change something in their life.
Marketing can be boiled down to this:
Know what you’re offering, how it helps people and make sure they know about it.
Why have an amazing product or service that will help change people’s lives …. if you don’t let them know about it?
The first few times that you go to launch and announce a new product it will feel weird. A little icky and promotey and scary to do. But the more you practice being brave, the easier it will get.
And one of the reasons it gets easier and easier to market your own work and make sure people know about what you have to offer, is that you will start to see the effect that you will have on people. If you sell wall art, you’ll see joy and excitement when your customers make their home their own. If you sell SEO coaching, you will see a business flourish and an income grow through your help.
Ideas for making sure potential customers know about your product:
- blog posts
- guest posts on other blogs
- ads placed
- giving away free samples
- Instagram, Twitter, Facebook or other social media
- hosting a webinar or live event
- spinning a sign on a street corner …
…. you get the idea!
This week review your most recent offering …. Make sure that you are clear on what you are offering and how it is helping people. And then brainstorm your blog post, Instagram update or other method to let people know about it!
There is SO MUCH more on marketing in my BUILD ecourse. Click below for details.