Marketing 101: You have nothing to fear

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Before I started actually learning about it, I thought marketing was the most labyrinthine, obscure, confusing thing ever. How do you know what to say? How do you know what gimmicks work? How do you even know it’s working? But the deeper and deeper I fell into the world of content marketing, email marketing, online marketing and all its branches, the more all the pieces just clicked into place.

If you haven’t yet started trying to market your blog, shop or online platform, let me assure you: You have nothing to fear.

Marketing can be boiled down to this: Know what you’re offering, how it helps people and make sure they know about it.

That’s it. I actually think of marketing and sales as really really good customer service. Your reader has a problem – that’s why they read your blog. They think you have the solution. So, you write an ebook that offers the solution. Why would you not tell them about it? Don’t you want to help them solve their problem?

So you tell your readers about your ebook. That’s marketing.

Yes, of course, there’s a lot more you can do – like email marketing or product launch tactics. But if you know your offer, how it helps people and tell those people about it, then you’re doing marketing.

There will be SO MUCH more on marketing in my upcoming BUILD ecourse. Be sure to sign up for the BUILD blogging email list for first news of the ecourse going on sale in July!

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And if that’s still too scary, let me know. We’ll schedule a day together to chat and break it down and make you a marketing plan.

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