So I’ve been blogging for almost 6 years now….. (the first big chunk at my personal site Those Crazy Schuberts).
At what point have I ‘made it’? Sure, I have more readers now, I have a stronger blogging schedule and I even have some products to sell now….
… but what really constitutes blogging success?
Are y’all bloggers? If you’re not a blogger – imagine the word ‘business’ or ‘big craft project’ instead of blog throughout this post. Same principles apply for any creative work you have.
I guess what we really have to focus on is WHY.
Why are you blogging? Why do you make the time every week? Why do you want people to read your blog?
What is the goal? Is it building an income? Is it simply influence and popularity? Or is it something distinctly tangible like a book deal?
Traffic is nice, but what does it do for you? Is it more important for you to have thousands of eyeballs every day on your just-for-fun blog, or to have only a few hundred that help you pay the bills?
What is the MINIMUM that needs to be done to make you feel like you’ve accomplished something?
And finally, what metric are you using to measure that?
I don’t have the answer for you.
I have the answer for ME.
My goal is to build Lemon and Raspberry into a full-time job. Which means I measure income, I keep track of my return on investment, and I don’t freak out about my Google Friend Connect number.
If we’re talking about your etsy shop – maybe your goal is to get to 30 sales each month. If that is the case you would of course keep track of how many sales you’re at now, maybe keep track of your best customers and learn how to write better sales copy for your listings.
These are of course just examples, but I encourage you to take a look at your blog, your business or your other on-going creative project and really focus on the ONE goal, the WHY you are doing all that creative work.
You’ll never know if you’re succeeding if you don’t know what success looks like.
So, what about you? What are you working on and what makes you feel like you’re making progress on it?
P.S. For another example of how to measure success, have you seen Moneyball yet?
P.P.S. For help building your blog content for the readers you want, check out my Better Blog Content workbook – complete with nearly 100 pages of resources, actionable steps and easy ideas for improving the content you post day after day.