BBC 2.0: Why is your blog content important?

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[ Some business and details ]

Welcome to the Lemon and Raspberry week-long online workshop! Totally free. Totally on your own time schedule. Totally save-able for later examination and study.

THIS WHOLE WEEK is going to be all about what you can do to create better content for your blog – be it for business or pleasure.

But first, why are you here? Why is talking about blog content worthy of a week-long workshop?

In other words:  Who cares!?

Here’s what I think, based on almost 5 years of blogging and even more years of reading blogs…

#1 You need a blog. Especially if you have a small creative business

#2 If you write a blog, your content is the MOST IMPORTANT thing that you offer your readers.

Not your blog design. Not your blog sponsors. Not your Twitter friends cheering you on.

There isn’t any factor more influential than the content that you post on your blog every day.

This really cannot be overstated.

For the purposes of this week’s discussion on creating better blog content, let’s assume ‘content’ includes:

  • Images – within blog posts, header, sidebar, avatar, etc
  • Pages – About, press, contact, tutorials, etc
  • Blog text – Your daily posts; from the headline to the sign-off; also includes any comments you make on your own site in response to others.

Every.Single.Thing. you type or post online counts as content.

Which is exactly why we need to think about how to create better blog content.

Did you see my post a couple weeks ago?

In March I helped organize 30 Days of Lists – and that so-fun content creation helped boost the site traffic here at Lemon and Raspberry.

This bump in traffic came from … what? Not any ad buying, not any trickery, not any keyword stuffing or even making friends with a high-profile blogger in hopes of getting a mention here or there ….

This bump in traffic came from my having a hand in creating AWESOME content.

I would LOVE for this next week going through Better Blog Content to be a spark for you all (WE as a group) to really START SOMETHING.

To actually TAKE the step we’ve been talking about. To set a goal and move toward it instead of just adding it to a ‘Goals’ List.


Comment below with your COMMITMENT to create Better Blog Content.

If you would like emails from more of us to help keep you accountable and inspired, this is the place to ask for it.

If you want to verbalize a goal (‘I want my blog posts to be tweeted/retweeted by # people’ or ‘I want to include an image in every post’), this is the place to proclaim it.

And finally, if you have specific questions you’d like me to address, please leave them in the comments. I want you to get as much out of this mini online workshop as possible.

If you want to read more about the value and importance of great blog content, consider getting the L&R BBC Workbook.

This workbook is FULL of all the things we are going to talk about over the next week, PLUS TONS of extra chapters, PLUS more resources, PLUS worksheets and homework for each topic. Clocking in at just *barely* under 100 pages.


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  • Kendra May 2, 2011 at 5:23 am edit

    I’m so excited for this week! I love this idea.
    I don’t know if it’s a question specifically but I think I hope to get some ideas/inspiration on how to make better content for me, that works with my blog but is also different to other bloggers and not overwhelming for me. I love my blog and I put a lot into it, but after working on it for so long, I’m not seeing much growth so I’m assuming I need better content but I’m not sure where to go with it!
    My goal is really to connect with more people via my blog, inspire others to create art and grow as a person, blogger and artist.

    Looking forward to the week!! And thanks so much for putting all of this together :)

  • Amy May 2, 2011 at 7:23 am edit

    Awesome Kendra! ‘Connect’ is actually my One Little Word for 2011, so I totally know how you feel :)

    Sometimes it takes just a couple tweaks and a little well-placed editing to take your blog to the next step….


  • Rachell May 2, 2011 at 7:01 am edit

    Have you been told how awesome you are today?

  • Amy May 2, 2011 at 7:22 am edit

    xo :)

  • Angela May 2, 2011 at 1:05 pm edit

    Im working on my commitment this time around. We all know how good I am at sticking to things. So here goes…no one makes me feel more accountable than you, my dear friend. :)

  • Stacy May 2, 2011 at 6:49 pm edit

    This seriously could not have come at a better time. I’m tired, I feel I put a lot into my blog, but what is it doing for others? What is it doing for me? I love writing/sharing/learning. But I do not think that I am connecting or inspiring like I feel I am capable of. How do I get there? What’s the next step? I’m so ready to tighten things up and get moving!

  • Annabel Candy, Successful Blogging May 2, 2011 at 8:33 pm edit

    Hi Amy, thanks for including me in your list of resources here:)Looks like you’re doing a great job here though I have to say your site graphics are giving me the munchies;)

  • shannon May 4, 2011 at 7:24 am edit

    I just got here, but I’m already pumped, Amy! Let’s hit it!

  • Elaineq November 18, 2013 at 12:19 pm edit

    Hi there. I tend to get overwhelmed when I see so much (like your list of resources, aaack!) That’s why I like lists. I just write it down to get it out of my head. I find that 3 big list items (rocks) a day is the best I can do with my full attention. I do well with a homework assignments and am terrible with time management. Doing a craft to post about, posting it, doing social media about it really just equals a rush or pressure and less quality for me, I find. I definitely want to improve my content and I can. I love to write and do it well when I dedicate time to it. So I am excited to get started on this! Is there hope for me? LOL


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