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Welcome back to the first Lemon and Raspberry week-long workshop: Better Blog Content.

[ Some business and housekeeping ]

I would love love love it if you blogged about this workshop or tweeted about it to your followers and friends.

Reminder: please use this workshop hashtag #LRBBC (for Lemon and Raspberry Better Blog Content) when sharing info or links on Twitter.

To close up the workshop, I wanted to tackle a topic that is likely a lot more *fun* and creative than the rest of this week has been – using images in your blog posts

A couple of things to consider:

You don’t want to just throw in a pretty photo (I am totally guilty of this).

Images draw the eye and may help attract a reader who would otherwise just scan through.

But the image must still be relevant (think about your audience and what problem you are helping them solve).

But regardless of WHAT images you choose to use and WHY …. You can raise the quality of your blog content by remembering a few things:

Quality: You MUST post images that are at least of moderate quality or the poor quality will be distracting from the message you want to offer your readers.

  • In focus: Please oh please pay attention to what is in focus in the image. Make sure the actual subject of your image is what is in focus and not something to the side or behind it. Retake the photo if you have to.
  • Correctly exposed: If the image is too bright or too dark it can be hard to see what is in your image. Learn how to use your camera and/or photo editing software to make the necessary adjustments.
  • Correct white balance: Make sure the image doesn’t skew too much to the green or too much to the blue, etc. While not terrible, if the color balance is too far off it can really be distracting and not necessarily communicate the feeling you mean.

Technical: Don’t let the technical aspects of your images keep your blog from being read easily.

  • Resize to small: I know that a lot of blogging software will resize the image small for you for posting, but when you have time only upload small, web-resolution images. The larger files will force your site to load more slowly (which can lose you potential readers)
  • Alternative text and file name: For SEO purposes, try to take the time to name your image files descriptively. This tells the search engines what is in the image, which can of course help draw traffic to your site

There’s a lot more that can go into it – including the legality of using other people’s images – but this is a place to start!

Homework for today:

Learn how to use your camera so you can make the images that you have loved seeing on the web (ahem, WeHeartIt)

Plan a photo shoot for a future blog post.

Don’t forget to check back this afternoon for a list of links and resources from around the web about focusing on your target audience.

And finally, if you have specific questions you’d like me to address, please leave them in the comments. I want you to get as much out of this mini online workshop as possible.

If you want to read more about the value and importance of great blog content, consider pre-ordering the L&R BBC Workbook.

This workbook is FULL of all the things we are going to talk about over the next week, PLUS some extra chapters, PLUS more resources, PLUS worksheets and homework for each topic. 50+ pages.

PLUS there is 40% discount if you pre-order the workbook in the next week!

The workbook will be released Monday October 11 at the close of the mini online workshop, but you can pre-order anytime before that – Visit this page for details.

For more tips and conversation please sign up for the L&R monthly newsletter!

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