BUILD blogging ecourse available July

BUILD

July 9 I will be releasing a HUGE self-paced blogging ecourse!

What do you want from life?

Maybe you want to be a thought-leader and become a regular guest on daytime talk shows.

Maybe you want to be a reality TV star.

Maybe you want to launch a business selling handmade children’s aprons.

Maybe you just want a second income to be able to quit your day job soon.

Free blogging tips

Either way, you need an online platform.

You need to learn how to build a community, build a business and build your blog.

I built a blog that has helped me get what I want – with fewer than 1000 readers and ZERO advertisers.

The team from Young House Love built a blog that can employ both of them as well as get them a book deal. Elsie and Emma of A Beautiful Mess built a blog that can employ a whole team, get them a book deal and change their whole career trajectory.

My personal goals have been somewhat smaller, but my blog (Lemon and Raspberry) still has been the driving force behind reaching those goals.

And I want to teach you to do the same.

Whatever your long-term goals are – if you want to do anything even remotely interesting or skill-based – a blog can help you reach them.

I’ve put months into crafting the BUILD self-paced blogging ecourse – complete with actionable steps, downloadable worksheets, hundreds of external resources and special exclusive BONUS video interviews with some of your favorite bloggers.

The ecourse will be available July 9 – in the meantime sign up for free weekly emails to learn blogging basics and get a taste of what is coming in the ecourse.

I will also be releasing periodic promo videos recorded by each of the interviewees – the first one is coming on Friday!

Visit the full sales page here to learn more details including how it works and what information is included

Do you have a SPECIFIC blogging challenge that you can’t seem to overcome?

Leave your questions in the comments below and I’ll try to work them into the course content

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in blogging, L&R Products and Services, resources

a little of this a little of that

  • **I will be providing details on my new big big blogging ecourse tomorrow!! So excited to tell you about what I have lined up!**
  • Have you guys seen this Jimmy Fallon vs John Krasinski lipsync battle? AMAZING
  • Saturday was my nephew’s 1st birthday!! Cutest little boy :)
  • I’ve had some quiet mornings the last couple weeks (Andrew works all night sometimes). I LOVED it (and loved this post from Elise)
  • for those of you who may not have seen it – Reasons Andrew is the BEST
  • I updated a couple more just the other day
  • My list of projects to work on this summer is getting absurdly long :)
  • ex: I’d like to finish my Week in the Life Blurb book from 2011 (!!) before we do Week in the Life again in 2013
  • I skipped 2012 altogether.
  • stayed home sick on Friday – why aren’t there more musicals on Netflix?
  • watched Les Mis … some thoughts: Visually beautiful but the story is so slow, interesting how much music they added (and what songs they cut way down), I can tell which actors are trained singers and which are not and it is distracting, Sacha Baron Cohen is amazing in everything (SO excited for this)
  • Excited to have Memorial Day off from the day job!!  Catching up on L&R stuff AND the new Arrested Development season released!
  • Planning on spending a lot of time on the couch next weekend :)
  • Did I tell you we got a hammock? We’re “borrowing” it from my aunt and uncle since they don’t have room any more.
  • WE LOVE IT!
  • I’m SURE you’ll see a ton of it in future Project Life spreads…..
  • Photo of the week (edited with A Beautiful Mess app):

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in Amy

live

seneca the younger

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in Quotes

Found

1 comment

in found

Build your platform

build your online platform

My husband is an audio engineer.

I could not be more proud of him – over the last 5-or-so-years since we moved back to Los Angeles he has hustled his little tail off getting recording clients, honing his mixing skills, networking at concerts (when he really would rather have been at home with the cats) and just getting his name out there in the music scene that he wants to work in. He’s recorded some great bands and is constantly getting great word-of-mouth referrals for new clients.

My cousin is a sports writer.

He may just be in high school, but he’s been writing about the Clippers on a major basketball website for years. He runs online discussions during games, and most other participants don’t know he doesn’t even have a driver’s license yet. He’s been interviewed by media in other parts of the country (not many writers specialize on the Clippers) and he has started building up a solid portfolio for his college application.

I’ve followed Elsie Larson’s blog for something like 8 years.

I’ve watched her evolve from a scrapbooker, to a scrapbook product designer, to an artist, to a vintage seller to a fashion designer to a media empire mogul. I’m sure I missed a couple other jobs in there. She has been able to pursue what she loves for years, and recently announced that she and her sister have a book coming out and will be turning their focus to their website.

What do these 3 people have in common?

Totally different industries. Totally different job descriptions. But none of the three work in an average, skill-less job.

And all 3 have (or are setting up) an online platform.

If you are a regular reader of Lemon and Raspberry, you are in no way average. You read this site because you believe you can do something special and have something GREAT to offer the world. You read this site because you recognize you have something to offer.

Which means you ALSO need an online platform.

Your platform can be just a site with your credits – we’re working on a redesign of my husband’s site which will prominently feature his past credits because we know that is what potential clients look at first.

On the opposite end of the spectrum, your platform could also be a frequently updated blog – A Beautiful Mess is a media powerhouse that works as the perfect leverage for Elsie and Emma’s upcoming books, showing publishers they can create fantastic content regularly, with a growing audience that wants to read it.

So what do you want to do? And how can an online platform help?

Maybe you want to work on the social media team for an animal-focused non-profit? Start a blog highlighting various animal-focused events, companies and non-profits, using your social media skills to bring attention to their causes.

Maybe you want to write a book about New England gardening? Write a blog on the topic, attracting readers and demonstrating your knowledge.

Maybe you want to be a reality TV star? Start a website and post regular video clips of your dramatic life, attracting viewers and demonstrating your on camera personality.

Assuming you want to do something with your life that is NOT average, you can definitely use an online platform.

P.S. I’ll be announcing details of my big big blogging ecourse next week! Be sure you’re subscribed to L&R posts or to the newsletter for the latest!

2 comments

in blogging, Business, dreaming and planning, great work

I worked on our Scotland Blurb book over the weekend! I can’t wait to finish it and print it up and read through and relive our amazing trip ….

Here’s the problem: I lost some of my work.

Urgh.

When we got back from the trip I spent a day or two writing out all of my journaling (by hand) in my travel journal.

And then I spent however many weeks typing up all my journaling ….. and somehow lost the first 3 days’ worth of text. Annoying. So now I have to retype it all …. But! I can start the layouts on the day 4 and onward.

Starting with Monday, visiting Stirling.

I may have taken A LOT of photos. A LOT. And I’m not even sorry. My plan is to fit as many in the book as I can – and BIG. I am fully prepared for this to be a multi-hundred-page-book.

If you’re working on your own Blurb book, be sure to use discount code MAY15OFF by the end of the month to save 15%

Click each image to see it larger:

I’d love to hear what you think!

P.S. for those of you who don’t know … we went to Scotland in August 2011 with my parents, my brother and his girlfriend Chelsea. Check out all my Scotland blog posts here

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scotland09

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Have you ever used Blurb for a travel book?

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in memory keeping

difficult

M Scott peck

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in Quotes

Found

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in found

I love food.

You all may know my story with food and nutrition.

The short version is: My dad was diagnosed as pre-diabetic; I started paying attention to what I ate and subsequently lost 40 lbs in a year without any kind of exercising.

Over the last few years I’ve learned more and more about nutrition and sugar and what our bodies actually need (ex: good fats help regulate blood sugar so don’t feel bad about eating guacamole).

As I say, that is the short version … and in the last week or so I’ve read Animal, Vegetable, Miracle: A Year of Food Life by Barbara Kingsolver, and I’m excited to add local-eating to my list of un-American food habits*.

Animal, Vegetable, Miracle by Barbara Kingsolver is (from Wikipedia):

a non-fiction book by Barbara Kingsolver detailing her family’s attempt to eat only locally grown food for an entire year.

The book revolves around the concept of improving the family’s diet by eating only foods that her family was able to grow themselves or obtain locally (save for grains and olive oil). Kingsolver, along with her husband and daughters, start a farm in Virginia where they grow and can different varieties of tomatoes, learn about rooster husbandry, make cheese, and adjust to eating foods only when they are locally in season. The book contrasts this with the ecological costs of growing food in factory farms, transporting it thousands of miles, and adding chemical preservatives so it will not spoil.[1][2]

Not gonna lie: I LOVED this book.

LOVED it. It speaks my language (food, glorious food). I want to reread it right now. I want to go to a Farmer’s Market and learn what’s in season and cook amazing recipes cobbled together from what grew this week a few miles away.

In spite of my Master’s degree and all, I really do like being domestic. The cooking part, not the cleaning part.

I am fascinated by the cultural changes that have been wrought in the latter half of the 20th century in America. Totally aside from any economic or environmental arguments for local-focused eating (both compelling), the gigantic shift in just how we think about food is astounding. How did we go from being able to grow and can our own vegetables to not knowing where hamburgers come from in just a couple generations?**

My great-grandmother was a farmer – she kept a roadside stand to sell produce in Ohio mid-century. My mom has all kinds of memories of helping pick food (and eating 1/3 of it) or playing hide-and-seek in the corn fields. Just 50 or so years ago.

But in spite of this, my mom never really grew anything herself – my dad had a small patch of garden with strawberries and tomatoes that he started when I was in about high school, but that’s it. I daydreamed about having a garden, mostly inspired by Anne Shirley. I’d draw out my plan of how I was going to use this corner or that corner of the yard. I think my parents even bought me seeds. But I never learned how to GROW anything.

Kingsolver’s book is part memoir – which I love. The personal stories and reactions and expectations are what make local-eating seem most doable. I want to have a pair of dirt-stained-knees gardening pants. I want to be able to know instinctively when it’s time to plant the tomatoes. I WANT to grow onions, weaving the dried stalks into braids to hang in my kitchen for use all winter long. That sounds like something I can manage and would love.

But the book is also part nonfiction reporting on the state of the food industry. Sidebars including the recent statistics on pesticide effectiveness or genetically altered corn. I love that the book is peppered with URLs where I can learn more about really ANY of the topics discussed (except turkey mating. Apparently that kind of info is just not around).

I seriously loved this book and have already added it to my must-buy list. Also my list for Andrew to read. That list is getting rather long.

I fully admit that living in SoCal I have it WAY easier to eat well locally all year. But we’re paying ~$4/gallon for gas so surely you won’t begrudge me that.

I usually post about food/home topics at Those Crazy Schuberts if you’d like to follow me there as well.

Reading Animal, Vegetable, Miracle plants a seed of inspiration to:

  • Buy the book and re-read each chapter in the month it corresponds to
  • Reread my other Barbara Kingsolver books. I love her.
  • Make friends with a farmer (or 2)
  • Visit Appalachia
  • Visit one of our local farmers markets every week.
  • Put together my Team Schubert cookbook with recipes organized by season (I’m using these templates)
  • Make pumpkin soup or pesto or any of the other dishes using the recipes in the book (find the recipes at the book’s website)
  • Attempt canning tomatoes (again, recipe in the book)
  • Attempt making my own cheese (scary, but apparently not difficult)
  • Find someone to teach me about gardening and soil and compost and all of that
  • Plant a garden (our backyard has been basically wasted for the year we’ve lived here)

 Have you read this book? Any seasonal recipe recommendations for me?

*un-American in this instance being defined as no fast food, very very very limited processed food and valiant attempts to quit sugar, among other things.

**not exaggerating for some kids

7 comments

in a seed of Inspiration, resources

Memory keeping this season

Dear northern hemisphere:

Summer is coming!

Do you get a break from school or work? Are you going on vacation? Do you somehow have to figure out how to entertain a bunch of kids for 3 months?

Good luck with that :)

Here’re are some memory keeping resources to check out to help you record the coming season! SO excited for summer!!!

Click any of the images below for more details

self-paced classes and challenges:

 

Screen Shot 2013-05-04 at 4.05.57 PM

120X60

120X60

And some workshops for later this summer ….

HelloStoryBanner

500x500

500 sq

500 sq

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in memory keeping, resources